12 / Demand Signals
Connect with us →Find demand before claims do.
A new companion engine to the Opportunity Atlas. It converts compliance-safe, unconventional data — search intent, environmental triggers, foot traffic, public-health surveillance, retail proxies — into ready-to-run campaigns for hospitals, health systems, and the agencies that serve them.
For:Marketing agenciesHealth-system growthBD
Why this exists
Claims tell you what already happened. The Demand Signals Engine surfaces what's about to happen — at the cohort and DMA grain, in time to bid, build creative, and send. Every source we ship clears HIPAA, CCPA, and Google/Meta ad-policy review before it goes live.
Eleven signal categories
Search & intent
Symptom queries, condition exploration, provider discovery.
Social & community
Forum velocity, public posts, engagement around conditions.
Local incident & environmental
Air quality, pollen, accidents, weather-driven exacerbations.
Consumer & retail proxies
OTC sales shifts, grocery SKUs, lifestyle behavior.
Mobility & location (aggregated)
Foot-traffic, transit, DMA-level movement patterns.
Access & availability
Appointment wait times, provider supply, network gaps.
Reviews & patient experience
Yelp/Google velocity, sentiment shifts, complaint themes.
Workplace & employer trends
Job postings, benefit changes, layoff/expansion signals.
Public health datasets
CDC, state DOH, school absenteeism, syndromic surveillance.
Media consumption
Podcast topics, local news, content engagement signals.
Wearable & device aggregates
Anonymized population trends from fitness and health platforms.
Top marketing-ready sources
- Google Trends — symptom & condition queries by DMA — Early symptom intent · 30–90 days earlier than claims
- EPA AirNow AQI + NOAA pollen indices — Acute respiratory exacerbation trigger · 0–7 days earlier (real-time)
- School absenteeism dashboards (state/district) — Pediatric / community illness wave · 7–21 days earlier
- Appointment-wait-time scrapes (Zocdoc public listings, hospital scheduling) — Specialty supply/demand mismatch · Real-time
- Yelp / Google review velocity & sentiment for local providers — Competitor weakness / capacity issues · Real-time
What this means for you
The full catalog of 32 sources, the signal-to-campaign mapping, the MVP definition, and the platform activation model live on the dedicated Demand Signals hub.
See this in your data
Ready to put the Opportunity Atlas to work?
See the Demand Signals Engine run against your specialty, DMA, or competitor in a 30-minute walkthrough.